Thursday, July 14, 2005
Star Power
POWER OF THE STARS
No, this is not about astrology. This is not about some mumbo jumbo pudding but hot and hard marketing strategy planning. Marketing brings money and marketing needs something to catch eyes (For those dimwits who have not grasped the meaning of money – it makes the team go around). It is not enough to have a winning team, because just by winning team cannot make enough money to create a truly wonderful lineup. Winning does not cash-in? NO! Teen magazines cash-in and pay the bill so it is vital that team has different personalities that interest various pop culture consumers. Here comes the need for star power. Star has massive following among the target audience. All you have to do is to tailor the team to have players, which appease all sorts of crowds – simple. There are only two rules you have to remember:
1. Buy players that look different, are of different age and culture.
2. Do not buy average Joes or dorks.
Star power will deliver you honey.
No, this is not about astrology. This is not about some mumbo jumbo pudding but hot and hard marketing strategy planning. Marketing brings money and marketing needs something to catch eyes (For those dimwits who have not grasped the meaning of money – it makes the team go around). It is not enough to have a winning team, because just by winning team cannot make enough money to create a truly wonderful lineup. Winning does not cash-in? NO! Teen magazines cash-in and pay the bill so it is vital that team has different personalities that interest various pop culture consumers. Here comes the need for star power. Star has massive following among the target audience. All you have to do is to tailor the team to have players, which appease all sorts of crowds – simple. There are only two rules you have to remember:
1. Buy players that look different, are of different age and culture.
2. Do not buy average Joes or dorks.
Star power will deliver you honey.
