Monday, May 30, 2005
Advertising revenue
REVENUE GENERATION
Important part in team management is the income management. This is an advice that I have already given you once. I am going to write it twice. However, this time around I will focus on advertising and sponsoring revenue.
ADVERTISING AND SPONSORING
Advertising and sponsoring revenue is almost solely based on the media visibility of the team. The more eyes are staring at you the more gold is coming to your coffers. So chappies, the solution for financial security and winning team is simple - make headlines!
ROLE OF MEDIA
Media is the candy for modern human laying (sometimes credited as being). Turn on the tube, the box, the wire... whateverettshow... Excellent way to fill up ones life that unions have degenerated into meaningless and short stints at work or better yet, constant unemployment. Media will fill in the blanks and give that great family one never had with the added value of purpose for you life, which is to follow the media.
SHOW ME THE MONEY
As media pushes to every household and reaches every pair of eyes in some way - it is important to get into the media feed. As sponsors and advertisers want to reach those eyes, they will value above everything else your ability to strike headlines. It doesnt matter what sorta publicity you get, right kinda sponsors that match with your team profile will be lining up behind your office door.
HOW TO USE MEDIA
As I told you earlier, if you want money through sponsoring or advertising, get into media. Media has eye only for something extraordinary. Status Quo will not satisfy the readers, because readers are looking for emotional rush. Offer that rush and media will pick you up very quickly.
You need to do everything in an exceptional manner. So here are some brainers for you to think over:
Important part in team management is the income management. This is an advice that I have already given you once. I am going to write it twice. However, this time around I will focus on advertising and sponsoring revenue.
ADVERTISING AND SPONSORING
Advertising and sponsoring revenue is almost solely based on the media visibility of the team. The more eyes are staring at you the more gold is coming to your coffers. So chappies, the solution for financial security and winning team is simple - make headlines!
ROLE OF MEDIA
Media is the candy for modern human laying (sometimes credited as being). Turn on the tube, the box, the wire... whateverettshow... Excellent way to fill up ones life that unions have degenerated into meaningless and short stints at work or better yet, constant unemployment. Media will fill in the blanks and give that great family one never had with the added value of purpose for you life, which is to follow the media.
SHOW ME THE MONEY
As media pushes to every household and reaches every pair of eyes in some way - it is important to get into the media feed. As sponsors and advertisers want to reach those eyes, they will value above everything else your ability to strike headlines. It doesnt matter what sorta publicity you get, right kinda sponsors that match with your team profile will be lining up behind your office door.
HOW TO USE MEDIA
As I told you earlier, if you want money through sponsoring or advertising, get into media. Media has eye only for something extraordinary. Status Quo will not satisfy the readers, because readers are looking for emotional rush. Offer that rush and media will pick you up very quickly.
You need to do everything in an exceptional manner. So here are some brainers for you to think over:
- LOOSING - If you loose, loose with an inch or by several hundred miles. What is the reasoning here? Close calls need lotsa analyzing and reporters will be mulling all sort of combos like - "different forward could have worked", "coatch sucks, just replace the bloke", "long drive to the guest stadium might have drained the team"... you get the picture. Those terrible losses give headlines and you get noticed, then the excitement is building for the next match - will the team be able to improve??
- WINNING - Unlike loosing, winning is always good thing, because everybody loves or at least respects the winner. So no matter if ya do it barely or dearly, you will be noticed. However, it is still better to have some terrifying moments like last minute score or amazing saves at times of strong push by the adversary.
- EVENT - This is a wonderful way to remind the press of your existenze. All it takes is a notice of some kind. Do some idiotique French connection or maybe charity case. Very best of event is cooperation with a sponsor, something flashy that catches eyes.
- PLAYER - If you are totally under the radar what comes to your team media visibility. There is still one trick you can use. Have some outrageous player in the lineup, and he will make sure that your team will get few lines after every weekend.
